Our streamlined process ensures that every step is carefully executed, paving the way for success and surpassing expectations in the realm of retail transformation.
In our streamlined process, we carefully identify and address any potential challenges or obstacles that may arise during the retail transformation. Our attention to detail allows us to make informed decisions, optimize resources, and deliver exceptional results.
Project timeline
Estimate and subject to change upon project nature
Phase 1
1-5 Weeks
Project Planning
With extensive experience and deep industry knowledge, Represent stands as a beacon of expertise in the destination design, implementation, and management field. Our team’s collective wisdom and honed skills ensure exceptional results that surpass expectations and set new standards in the industry.
Deliverables
Concept
Initial layout
Market study & location evaluation
Financial feasibility
Recommendation
Phase 2
1-12 Weeks
Project Development
We offer review and consultancy for project brand identity, along with full branding material. Our procurement consultancy covers food trucks, installations, furniture, fixtures, and equipment, while also providing project management and construction expertise. We ensure smooth handover and assist with standard operation in line with design guidelines
Deliverables
Final design with gull specification
Detailed layout
Branding and marketing strategy
Phase 3
1-9 Weeks
Leasing Strategy Implementation
Using our extensive retail database, we target brands based on project positioning, merchandise mix, and competition.During client presentations, our leasing managers outline the benefits and opportunities of the project. Tenants can arrange site tours to learn about the market and specific locations. A budget and merchandise plan are agreed upon before negotiations begin.
Deliverables
Signed offers to lease
Signed lease agreements
Phase 4
1-5 Weeks
Project Pre–Opening
We take charge of the handover from the contractor and oversee tenants’ fit-out. We manage the defect liability period, marketing, grand opening events, staff recruitment, and training. Additionally, we handle operating supplies, equipment, facility management, security, and pre-opening activities. We assist the owner in obtaining necessary licenses and approvals, ensuring a smooth project handover.
Deliverables
Initial project layout and theming design review and consultancy (additional fees will apply if the owner appointed the manager to do the layout and theming design)
Phase 5
Project Operating & Management
The Manager is responsible for providing Standard Operating Procedures (SOPs) and controlling the leasing process, lease administration, and tenant relations. They handle design guidelines, leasing agreements, tenant sales monitoring, marketing, events, finance management, facility maintenance, and license renewal. The owner retains responsibility for accounting, bookkeeping, procurement, HR, IT, and operational systems.
Project Timeline From Signing the MOU
