Zad

Represent played a crucial role in the success of Zad, the dynamic platform that seamlessly combines food and entertainment to activate public spaces. Launched in 2020, Zad at Aljada boasts 24 food outlets, including a walk-through food district and a drive-thru, complemented by a drive-in cinema and exciting recreational areas. The recently opened Zad at Masaar, which debuted in November 2022, features eight food outlets, a drive-thru, picnic site, children's adventure playground, skate park, outdoor cinema, and an amphitheater. Represent's expertise in concept creation and management helped transform Zad into a vibrant destination for unforgettable experiences.